These awards recognise institutions that have embedded AI into the core of their businesses transforming customer experience, product innovation, operations and governance. The framework below defines each category and subcategory with belief statements and concise descriptions, for the submission kit and invitation materials.
We believe that the most forward-looking financial institutions use artificial intelligence (AI) as a strategic and ethical enabler—transforming business models, deepening customer relationships, driving inclusion and strengthening resilience across all business segments.
We believe that truly AI-driven institutions embed artificial intelligence across every business segment—retail, digital, SME and wealth—with clear governance, leadership accountability and data ethics, ensuring the technology advances strategy and not the other way around.
We believe that leaders in customer experience apply AI with empathy and intelligence—across every channel, product and segment—to anticipate needs, personalise journeys and build trust.
We believe that innovators use AI to reimagine the product and business architecture of finance—turning data into new forms of value across businesses and ecosystems.
We believe that responsible adoption of AI enhances institutional integrity by improving transparency, mitigating bias and strengthening control functions.
We believe sustainable AI leadership is built on strong data foundations, engineering discipline and resilient infrastructure that enable performance, scalability and reliability.
We believe that forward-looking institutions experiment responsibly with frontier technologies, agentic, multimodal and generative AI—to advance intelligent finance.